Visual collection

Monetization & Promo highlights

A selection of paywalls, upsells and promotional campaigns I designed at Flo, exploring different ways to communicate Premium’s value and encourage subscriptions.

A Flo paywall headed “Unlock a deeper understanding of your body”, with three locked insight cards above a free-trial toggle, a Yearly Plan at $3.33 a month marked Save 58%, a Monthly plan at $7.99 and a Continue button.

Article paywall

Bringing Premium benefits, subscription options and the free trial into one decision.

No significant impact

Final-call offer

A bold promotional treatment that puts the discount at the centre of the offer.

+$78.4K monthly revenue
A Flo upsell headed “See into your cycle’s future”: preview cards of symptom charts floating above a crystal ball, with a Continue button.

Symptom prediction upsell

Making the value of symptom predictions tangible through a preview of the experience.

No significant impact

March sale: Piggy bank

Using a familiar savings symbol to introduce the Premium offer.

Part of +$3.8M in revenue

March sale: Shopping bags

A playful retail-inspired direction for the seasonal promotion.

Part of +$3.8M in revenue

March sale: Early bird

Pairing spring imagery with a time-sensitive offer.

Part of +$3.8M in revenue