Passion project
Origami blueprint
Origami Blueprint is a design-led guide that turns paper-plane instructions into step-by-step animations.
Work
Visual collectionMonetization highlights
A selection of my most recent experiments in paywalls, upsells and seasonal offers.
0→1 projectReferral
Launching Flo’s Referral Program (+$21K monthly revenue)
Self led initiativeADHD Initiative
Building the case for an overlooked ADHD opportunity at Flo, contributing to +10% ARPU across the combined initiatives.
OptimizationPerimenopause Onboarding
Optimizing the Perimenopause Web Onboarding (+18% increase in CVR)
Passion projectMonodoro
A minimalist Pomodoro timer I designed and built from scratch, taking it from idea to App Store launch.
Internal toolingFlo Asset Library
Gamifying contribution to the Flo Asset Library.
Internal toolingScreen Creator
Helping non-designers create production-ready Flo screens.
Side projectRoelofs & Rubens
Redesigning Roelofs & Rubens’ website to improve the shopping experience, conversion and organic growth.